In 2010, Michele Hobbs and Amanda Broughton noticed some serious skin and coat issues with their trio of beloved pets. "As pet parents," Michele realized, "we cherish our four-legged companions as members of our family." But, after many frustrating trips to the veterinarian’s office and several thousand dollars spent with no improvement, they began to research causes and solutions for themselves.
The culprit, as is so common today, was the inadequate quality and low nutritional value of mass-produced pet food. They were shocked to learn that "premium/pro" pet food advertisements on the front of large bags did not equate to quality protein in the food. Additionally, the length of time between manufacturing and retail sales inherently created a long shelf life that sapped the food of its nutritional value.
Like so many others, as pet parents, they felt terrible, like they had unknowingly let their own family member down. They knew their diet consisted of fresh, quality ingredients, consumed at the peak of freshness. Their pet family members deserved no less.
In this moment, the inspiration for fresh, nutritional pet food from the highest quality ingredients, slow-cooked in small batches, and delivered right to your door was born. A pet food revolution had begun.