Who is Pet Wants?

We started with the goal of improving the health and well-being of our own pets. Now, we hope to use what we have learned to promote nutrition and vitality in pets across the country.

Meet the Owners

I am Rosaline Hansen, a self-proclaimed crazy dog mom and the owner of Pet Wants Newton. My dogs play a huge role in my life and in making me happy every day. I launched this business because Pet Wants gives me a chance to really help fellow pet parents give their animals longer, healthier, happier lives.

I am a Massachusetts native and, for 15 years before Pet Wants, I worked in sales and marketing in the wine and spirits industry before my adoration for dogs drew me away. I absolutely love animals and my husband, Randy, and I loved the idea of having a family business, which led us to Pet Wants.

Randy and I have two rescue pups – a Golden/Lab mix (and mommy’s girl) named Luna and a Boxer/Lab mix (and daddy’s boy) named Loial. I have had dogs for most of my life and am a long-time donor to both the ASPCA and the Humane Society.

When we were thinking about opening Pet Wants, we got a few samples of the food. Both of my dogs absolutely loved it and Luna would no longer eat her old food without some Pet Wants sprinkled in. I had to horde the kibble until I could get more! I am thrilled to be able to bring such a great offering of products to the Greater Boston area through Pet Wants Newton. I can’t wait to meet you and your furry family members!

"As pet parents, we cherish our four-legged companions as members of our family."

Caring for Our Furry Family

When you think of your pet, what brings you joy? Bright eyes? Shiny, soft coat? Tail wagging? Snuggle time? All of these things, and more, are reflective of our pets’ health. It all starts with fresh, nutritious ingredients. Food is medicine and like us, what our pets eat impacts their lives. When store shelves are filled with bags that all basically look the same, it can be confusing trying to decide what food is best. We often rely on marketing campaigns to help inform us. But how are you to trust the quality of the ingredients beyond the assumption that higher prices equate to better food? That a playful puppy in a commercial is really eating fresh, nutrient-rich kibble?

We intend to deliver on more than just a promise of fresh, high-quality food – we will build a community based on education and awareness around the ingredients our pets eat.

Our Mission

Pet Wants exists to improve the nutrition, health, vitality, and well-being of pets. We make it easy for pet parents to provide the most nutritious food available to the pets they love. Our Mission is both noble…and necessary. Join us in this pet food revolution for the pets we love.

What's Wrong with Name Brand Foods?

Most commercial pet food is manufactured in mass quantities and sent to a series of distribution warehouses before finally making it onto the shelf at your local store. There it sits…possibly for up to 6-8 months before it’s purchased for consumption. Because pet food loses its nutritional value over time, pets can ultimately end up eating a diet that’s low in nutrition and can ultimately lead to unnecessary sickness, disease and even a shortened life.

How Pet Wants Got Started

As pet parents know, a pet’s diet is very important. Pet Wants was created in 2010 after the owner of Pet Wants noticed some serious health issues with her beloved pets. Problems began to appear and quickly worsened. Many unsuccessful trips to the veterinarian’s office and several thousands of dollars later, the owner decided to take matters into her own hands. She discovered the problem was the low nutritional value of the food she was feeding her pets. In simple terms, the pets weren’t getting enough of the right nutrients necessary for a healthy life. As a pet parent who cared deeply about her pet’s welfare, she felt terrible — like she had let down a family member. She was shocked to learn that the nationally recognized premium brand food she trusted for her pets lost most of its nutritional value from sitting too long in warehouses, and on store shelves….she decided there had to be a better way.

How Are Pet Wants Products Different?

It’s simple. Freshness is the key to good nutrition. We provide our proprietary pet food formula that has been carefully developed over the years and deliver to your home to ensure freshness. Your pets will appreciate a healthy, complete and balanced pet food made from fresh, all-natural ingredients. Since our food is slow-cooked to lock in nutrients and is made in frequent, small batches, we deliver the fresh and highly nutritional food to our customers within weeks, not months, of being made. Our customers appreciate the convenience of our auto-delivery system that they can modify prior to each delivery. This ensures that the best possible food is delivered when they need and only how much they need – delivered right to their door – for the same price as most premium commercial pet foods.