About Us | Fresh & Nutritious Pet Food | Pet Wants Noblesville, IN

Who is Pet Wants?

We started with the goal of improving the health and well-being of our own pets. Now, we hope to use what we have learned to promote nutrition and vitality in pets across the country.

About Us

We all want our pets to live a happy, healthy life, but sometimes knowing what they need – or what’s in the food and products available – can be challenging. I’m Colleen Markwood, the local owner of Pet Wants Noblesville. I was involved in the business community in Indianapolis for more than 20 years before opening Pet Wants, but I was ready to strike out on my own, be a part of something bigger and get more involved in the community as a whole. Pet Wants allows me to use my passion for animals to help people provide the best care for their pets.

My husband, Dan, and I have been married more than 25 years. We have two children and our daughter Maggie will be helping with the family business and has worked with pets in her professional career as a groomer and Vet Tech. We’ve had many dogs throughout the years. We never knew which chews or treats to give them or the importance of the ingredients and shelf life of the dog food. That’s what motivates us to spread the knowledge of what Pet Wants has to offer.

Now welcoming our current dog, Gus, We have realized there are healthier options out there when it comes to food choices. I’m looking forward to helping people understand what’s in pet food and other pet products so you can make the best decision for your pets.

"As pet parents, we cherish our four-legged companions as members of our family."

Caring for Our Furry Family

When you think of your pet, what brings you joy? Bright eyes? Shiny, soft coat? Tail wagging? Snuggle time? All of these things, and more, are reflective of our pets’ health. It all starts with fresh, nutritious ingredients. Food is medicine and like us, what our pets eat impacts their lives. When store shelves are filled with bags that all basically look the same, it can be confusing trying to decide what food is best. We often rely on marketing campaigns to help inform us. But how are you to trust the quality of the ingredients beyond the assumption that higher prices equate to better food? That a playful puppy in a commercial is really eating fresh, nutrient-rich kibble?

We intend to deliver on more than just a promise of fresh, high-quality food – we will build a community based on education and awareness around the ingredients our pets eat.

Our Mission

Pet Wants exists to improve the nutrition, health, vitality, and well-being of pets. We make it easy for pet parents to provide the most nutritious food available to the pets they love. Our Mission is both noble…and necessary. Join us in this pet food revolution for the pets we love.

What's Wrong with Name Brand Foods?

Most commercial pet food is manufactured in mass quantities and sent to a series of distribution warehouses before finally making it onto the shelf at your local store. There it sits…possibly for up to 6-8 months before it’s purchased for consumption. Because pet food loses its nutritional value over time, pets can ultimately end up eating a diet that’s low in nutrition and can ultimately lead to unnecessary sickness, disease and even a shortened life.

How Pet Wants Got Started

As pet parents know, a pet’s diet is very important. Pet Wants was created in 2010 after the owner of Pet Wants noticed some serious health issues with her beloved pets. Problems began to appear and quickly worsened. Many unsuccessful trips to the veterinarian’s office and several thousands of dollars later, the owner decided to take matters into her own hands. She discovered the problem was the low nutritional value of the food she was feeding her pets. In simple terms, the pets weren’t getting enough of the right nutrients necessary for a healthy life. As a pet parent who cared deeply about her pet’s welfare, she felt terrible — like she had let down a family member. She was shocked to learn that the nationally recognized premium brand food she trusted for her pets lost most of its nutritional value from sitting too long in warehouses, and on store shelves….she decided there had to be a better way.

How Are Pet Wants Products Different?

It’s simple. Freshness is the key to good nutrition. We provide our proprietary pet food formula that has been carefully developed over the years and deliver to your home to ensure freshness. Your pets will appreciate a healthy, complete and balanced pet food made from fresh, all-natural ingredients. Since our food is slow-cooked to lock in nutrients and is made in frequent, small batches, we deliver the fresh and highly nutritional food to our customers within weeks, not months, of being made. Our customers appreciate the convenience of our auto-delivery system that they can modify prior to each delivery. This ensures that the best possible food is delivered when they need and only how much they need – delivered right to their door – for the same price as most premium commercial pet foods.